Airports present an increase in advertising opportunities, directly targeting and engaging the consumer from the moment they arrive. With the consumer’s large proportion of time being spent waiting for their flight; this is a great opportunity to capture your consumer’s attention. We’ve selected what we feel are some of the top Airports to advertise in and increase your brand exposure…

Heathrow Airport, UK

The world’s No. 1 international airport, Heathrow attracts the most desirable and elite passengers. Home to nearly 90 airlines, it is the world’s third busiest airport. It is the official host airport to the Olympic Games making it the UK’s most important gateway to the Olympics.

Passengers : 65.7 Million per year

Duty Free Sales: USD 1,000.0 Million

No of Terminals: 4  T1, T3, T4, T5 (T2 Opens in 2014)

Destinations: 194

Domodedovo International Airport, Russia

Passengers: 22.25 million

Duty Free Sales: USD 200,0 Million

No of Terminals: 1 terminal compromising of two separate concourses for Domestic  and international

Destinations: 89

Dubai International Airport, UAE

The No. 1 busiest airport in the Middle East

 Passengers: 50,977,960 Million

 Duty Free Sales: USD 1,000.0 Million

 No of Terminals: 5  T1, T2, T3, T4, VIP Pavilion

 Destinations: 215

New Delhi Airport, India

 Passengers:  30 million+ yearly

 No of Terminals: T1, T3 & Hajj Terminal

 Destinations: 132

Hong Kong International Airport

Is the busiest International Airport in Asia and has been named the World’s best Airport nearly 40 times.

Passengers:  51.5 Million

 Duty Free Sales: 500.0 Million

 No of Terminals: T1, T2 & Skypier (Restricted Area)

 Destinations: 160

Incheon International Airport, Korea

Passengers:  33,000,000 Million

 Duty Free Sales: USD 900.0 Million

 No of Terminals: 2  Main Hall, Concourse A

 Destinations: 123

Schipol Airport, Amsterdam

Passengers:  49,755,252 Million

Duty Free Sales: USD 400.0 Million

No of Terminals: 1 terminal split into three halls:  Departure Hall 1, Departure Hall 2, Departure Hall 3

Destinations: 286

Guarulhos International Airport - Seo Paulo – Brazil

The airport is presently undergoing a massive redevelopment, involving construction of a third runway, and development of a new Terminal 3, to be ready in time for Brazil’s hosting of the 2014 FIFA World Cup tournament.

Passengers:  29,964,108 Million

Duty Free Sales: USD 300.0 Million

No of Terminals: 2  T1 & T2

Destinations: 92

JFK International Airport, New York

John F. Kennedy International Airport (JFK), serves as the top international gateway to the United States with over 70 primarily international airlines. Serving more international carriers than any other U.S. airport and enplaning more passengers than any other New York airport.

 Passengers:  47,809,910 Million

 No of Terminals: 7 Terminals  T1, T2, T3, T4, T5, T7, T8 (T4 set to be demolished in 2015)

Destinations: 222

Ataturk Airport, Istanbul 

Passengers:  40 million a year

 Duty Free Sales: USD 200.0 Million

 No of Terminals: 4 Terminal 1 for domestic flights, Terminal 2 for international flights, Terminal 3 for cargo flights, General Aviation Terminal

 Destinations: 170

For more information regarding advertising at Airports and site availability, please contact us with what you are looking for and we will happily assist…

It has just been confirmed that Berlin-Brandenburg Airport will be opening it’s doors  for the first time on June 3rd 2012 – This a great opportunity for advertisers to involve their brands in an modern up and coming Airport that offers endless opportunities for short and long term contracts.

Airport Overview: 

The German capital  Berlin is situated at the heart of Europe with attractive markets right on the city‘s doorstep.
The new Berlin Brandenburg Airport envisages a moderns airport with short distances where the terminal is located between two parallel runways.new gateway to one of the world‘s most exciting cities and will provide the capacity needed for sustained qualitative and quantitative growth. Thanks to its central location,all major European destinations are within easy reach, with around ten million people will be able to get to the new Berlin Brandenburg Airport within two hours.

Quick Facts

Expected Passenger Figures 

Forecast for 2012 will be approx 27 million passengers 2012 with a capacity to grow up to 45 million.

Area

1.470 hectares (equivalent to 2,000 football pitches)

Midfield Airport

Terminal, gate positions and parking lots are situated between two parallel runways.

One roof concept

Passengers will be able to access all domestic, European and intercontinental flights from within one central terminal building and all departure gates will be within short walking distance

If you are interested in taking an advantage of this great advertising opportunity, please get into touch with your requirements and we will happily assist…

Take advantage while you can; the facts speak for themselves…

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) predicts there will be more than 10.5 million spectators at the London 2012 Olympic and Paralympic Games this summer.

Home crowd support for the GB team will be huge with 90% of ticket holders from the UK.

Not your typical sporting event audience – it’s all about Experience Seekers looking for that once in a lifetime moment to share with family and friends.

- Each London 2012 ticket entitles spectators to a 2 hour session at an Olympic venue which includes their ticketed event and one other.

- LOCOG envisage that spectators will head towards the West End after their London 2012 event to take part in at least one other activity that London has to offer, e.g. shopping, eating out, theatre etc.

- London 2012 is projected to deliver £1 billion of additional consumer spend.

- The first networking games – 2 million senior management and high profile decision makers have 25% of London 2012 tickets.

- The first ever Transport Games: LOCOG are aiming for 100% of spectators to arrive by public transport, with all ticket holders being issued a free Travel card for the day of their event.

- Transport for London estimate there will be 20 million additional journeys on London Underground and are extending their services until 1.30am to deal with the crowds.

Source: LOCOG/Tfl/PWC

Take your very own London 2012 tour with IMA by clicking here

The Gherkin

An exciting opportunity to add some flavour to your advertising campaign with a night-time Architectural display on one of London’s most recognised landmarks. The Gherkin is the second tallest building in London city at 180 metres in height and can be seen from as far as Windsor Great Park, delivering great target opportunities.

The IMAX 

This iconic site situated in close proximity to Waterloo Station and some of London’s finest attractions including the London Eye, Tate Modern and the Millennium Bridge. Offering the opportunity to increase brand awareness with a cylindrical Wrap that sits at 120.4m in circumference and 14.4m high.

The M4 Gateway

Located on one of the busiest roads in London, en-route to the M4, M25 and Heathrow, is London’s largest Digital screen at 35m x 3m high. Reaching traffic impacts of 2 million per 14 days, this site is guaranteed to make an impression.

Two Towers West 

IMA had a great year in 2011 and we are now looking forward to taking part in all the exciting events happening in 2012! With high hopes being placed on this year, we ask you what you are doing to get involved and make it memorable.

Here are a few highlights of the year ahead for IMA that we feel will help make 2012 special for us:

23rd January 2012 – Chinese New Year’s celebrating the year of the Dragon – we’d like to know what zodiac sign you are?

17nd February – 22nd February 2012 – London Fashion Week autumn/winter 2012
London Fashion Week (LFW) is one of the highest profile fashion events in the world and one of the ‘big four’ international catwalk influencers. LFW puts London and British Fashion firmly on the global stage, generating orders in the region of £100m; the event itself contributes £20 million to the London economy in terms of direct spend and attracts visitors from over 25 countries including US, France, Italy, Russia, Middle East, China and UAE.

2nd -5th June 2012 – Queens Diamond Jubilee

8th June – 1st July 2012 – Euro 2012 Poland and Ukraine Euro 2012 Championship

July (date to be confirmed) British Formla1 Grand Prix, Silverstone

27th July 2012 – The Opening Ceremony of the London 2012 Olympic Games kicks off
Although advertising spaces are now very limited, some key, prominent sites are still available, so if you want the opportunity to have your brand involved with the Olympics, please contact us to find out more.

14th September – 18th September 2012 – London Fashion Week spring/summer 2013

21st – 26th October 2012 – The TFWA 2012 Tax Free exhibition in Cannes takes place
Promising to be the key event for the Travel Retail and Duty Free sector. Great sites available at good prices for advertisers who book early, please contact us to find out more.

5th – 8th November 2012 – WTM at Excel
The leading global event for the travel industry. Great sites available at good prices for advertisers who book early, please contact us to find out more.

Tell us what events are happening in 2012 that will make it memorable for you and how we can help.

Have a look at events chosen by IMA to look out for in 2012 as a sideshow here.

We have enjoyed interesting comments and observations about our revamped web site, generally people are finding it easier to navigate, visually engaging with a host of useful information. Do keep sending us your views, i assure you that all are read and logged.

Its been a busy period for us with the recent World Travel Fair in London in November. We were all there in force, meeting with existing customers and looking out for some potentially new ones. Interesting observations from the fair:

- Increased number of exhibitors.

- Higher number of visitors than in recent years.

All this inspite of the doom and gloom that pervades our airways. Its apparent that no matter what else, people want to go on vacation, whether its to explore new places, short city breaks or just want to get away from it all for a while – more and more people have the
“travel bug”.

Buying partners of consumers are however changing, more and more research is done online prior to taking final decisions, people are taking into account the environmental issues, with “responsible travel”  high on the list. This is naturally leading to more bookings being made on line and this is having a major impact on the high street travel agent, even giants like Thomas Cook are not immune to this new trend.

Accordingly we are seeing a change in the media requirements of the top tourism boards with on line featuring much higher on the media plan than before. To meet these new needs we at IMA are placing more emphasis on researching the appropriate web sites and thereby providing a more tailored and targeted media plan to the travel boards.
As the festive period looms, our minds turn to Christmas and the New years and with the traditional upsurge in spending, accordingly we are seeing an increased level of media spend – and its not too late to undertake some last minute advertising activity. There are still some fantastic last minute deals about, so don’t hesitate to contact one of the team here and we can tailor a specific campaign to meet your marketing objectives. We specialise in maximising even the smallest budgets, so get in touch.

Before signing off – let me wish you all a wonderful Christmas and may the new year bring you much peace, good health and true happiness.

Sohan

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