We have enjoyed interesting comments and observations about our revamped web site, generally people are finding it easier to navigate, visually engaging with a host of useful information. Do keep sending us your views, i assure you that all are read and logged.

Its been a busy period for us with the recent World Travel Fair in London in November. We were all there in force, meeting with existing customers and looking out for some potentially new ones. Interesting observations from the fair:

- Increased number of exhibitors.

- Higher number of visitors than in recent years.

All this inspite of the doom and gloom that pervades our airways. Its apparent that no matter what else, people want to go on vacation, whether its to explore new places, short city breaks or just want to get away from it all for a while – more and more people have the
“travel bug”.

Buying partners of consumers are however changing, more and more research is done online prior to taking final decisions, people are taking into account the environmental issues, with “responsible travel”  high on the list. This is naturally leading to more bookings being made on line and this is having a major impact on the high street travel agent, even giants like Thomas Cook are not immune to this new trend.

Accordingly we are seeing a change in the media requirements of the top tourism boards with on line featuring much higher on the media plan than before. To meet these new needs we at IMA are placing more emphasis on researching the appropriate web sites and thereby providing a more tailored and targeted media plan to the travel boards.
As the festive period looms, our minds turn to Christmas and the New years and with the traditional upsurge in spending, accordingly we are seeing an increased level of media spend – and its not too late to undertake some last minute advertising activity. There are still some fantastic last minute deals about, so don’t hesitate to contact one of the team here and we can tailor a specific campaign to meet your marketing objectives. We specialise in maximising even the smallest budgets, so get in touch.

Before signing off – let me wish you all a wonderful Christmas and may the new year bring you much peace, good health and true happiness.

Sohan